Every LLM Is Its Own Media Channel | AIVO Journal
Why Marketers Must Treat ChatGPT, Gemini, and Claude as Distinct Discovery EcosystemsAIVO Journal • October 7, 2025Executive SummaryMost marketers still optimise for “AI visibility” as if large language models (LLMs) share a single index.They do not.Each assistant has its own ingestion pipeline, retrieval weighting, and update cadence. Treating them as one channel is equivalent to running the same media plan across Google, Meta, and TikTok without accounting for format or audience.The result: wa...
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