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'There's so much pressure to be the company that went from zero to $100 million in X days': Inside the sketchy world of ARR and inflated AI startup accounting | Fortune

The numbers are eye-popping. Beginning in 2024, a stream of ‘holy shit’ growth metrics from VC-backed startups began to pop up on X [formerly Twitter]. In less than three years, Midjourney’s ARR went from zero to $200 million. In 20 months, ElevenLabs, a voice AI startup, saw its ARR soar from zero to near $100 million. In three months, vibe coding darling Lovable went from zero to $17 million in ARR, this summer hitting $100 million in ARR. In its first six months, Decagon hit “seven figures” i...

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