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How Blinkit, Zepto, Instamart Are Fueling India’s 10-Minute Delivery Boom

Swiggy Ltd.'s instant commerce operation in Mumbai. Videographer: Abeer Khan/BloombergIndustries | The Big TakeIndia’s Race to Deliver Everything, InstantlyStartups are jostling with Amazon and Walmart to turn 10-minute commerce into a $100 billion market.August 27, 2025 at 5:00 PM EDTA few miles from the bustling, labyrinthine markets of Old Delhi — where traders have hawked spices and textiles for centuries — a quiet patch of low-slung warehouses hums with a radically different form of commerc...

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