Competition has been steep for JumiaiJumiaJumia is the first African e-commerce company to be listed on the New York Stock Exchange, operating across the continent since its founding in Lagos in 2012.READ MORE, Africa’s largest e-commerce platform, especially from major Chinese companies like Temu and SheiniSheinFounded in China in 2008 and headquartered in Singapore, Shein is a fast fashion brand that grew rapidly through exposure on social media.READ MORE. Jumia is now using the same playbook ...