I recently wrote about how your ideal customer is one who values your product the most”. And then quickly, in one of my private communities, I had this question pop up:But how you would talk to your ideal customer if they are not the ones who try the product?In my case -- I totally agree. CTOs / Director of Engineering are probably the ones who make decisions. But it is developers who try the product first.In the article you talk about messaging. I get it. But how practically you can reach out t...