The Man Who Beat IBM
The history of the personal computer wasn't just about technology—it was about vision, trust, and the courage to stand up to a monopoly. In his latest piece for The Crazy Ones, Gareth Edwards tells the story of how Compaq challenged IBM's dominance in the 1980s. When IBM tried to reclaim control of the PC market with proprietary technology, Compaq CEO Rod Canion decided to create an open standard and share it with competitors—effectively giving away "the company jewels" to preserve innovation. G...
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