Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots. By , a tech columnist at Intelligencer Formerly, he was a reporter and critic at the New York Times and co-editor of The Awl. Photo-Illustration: Intelligencer; Photo: Google Photo-Illustration: Intelligencer; Photo: Google This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtuall...