29 Jul 2025 — 11 min read Delta's New AI-Powered Pricing StrategyDelta Air Lines is embarking on a bold experiment in airfare pricing. At a recent investor presentation, the airline announced plans to expand its use of artificial intelligence for setting ticket prices to cover 20% of its U.S. domestic flights by the end of 2025. This move comes after limited tests last year (affecting ~1% of fares) and a current rollout on about 3% of tickets, with early results described as "amazingly favorable...