My first encounter with Google occurred in 2000. I was active on Usenet newsgroups, and Google had just bought DejaVu, a search engine for these newsgroups. I was now having to deal with Google rather than DejaVu. Google quickly changed how search results for newsgroups were delivered, omitting some information I previously found helpful. I remember thinking that Google’s changes were not for the better. Nonetheless, I quickly did find that Google’s search of the internet as a whole was much bet...