2025-07-248 min readSocial media users are tired of losing their identity and data every time a platform shuts down or pivots. In the ATProto ecosystem — short for Authenticated Transfer Protocol — users own their data and identities. Everything they publish becomes part of a global, cryptographically signed shared social web. Bluesky is the first big example, but a new wave of decentralized social networks is just beginning. In this post I’ll show you how to get started, by building and deployi...