Google users are less likely to click on links when an AI summary appears in the results
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July 22, 2025
(Press Association via AP Images)
Last year, Google introduced “AI Overviews,” a feature that displays an artificial intelligence-generated result summary at the top of many Google search pages. This feature is available to millions of U.S. Google users. Online publishers recently have attributed declining web traffic to these summaries replacing traditional search results, claiming that many users are relying on the summaries instead of following links to the publish...
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