"Society has long protected youngsters from products that aren't suitable for them, from alcohol to smoking or gambling," Ofcom said. "Now, children will be better protected from online material that's not appropriate for them, while adults' rights to access legal content are preserved. We expect other companies to follow suit, or face enforcement if they fail to act." Ofcom said online platforms that fall under the law "must use highly effective age assurance to identify which users are childre...