Launching new social media platforms is notoriously difficult, as users risk leaving familiar content and, most importantly, their established connections. This challenge has reinforced the dominance of existing platforms.However, new research, led by computer scientists at Lancaster University, TU Darmstadt and City St George's, University of London, reveals how Bluesky overcame this barrier using starter packs – an onboarding feature that helped Bluesky address the “cold start” problem and rap...